What's the Difference Between Content Writing and Copywriting?

I have recently noticed a lot of confusion in the difference between content and copywriting. Most use the words "content" and "copy" as if they are synonymous, when, in fact, they are two very different things. Though they are both necessary for a strategic marketing plan, you have to know which type of writing to employ to ensure effective campaigns.

Copyediting, Keeper, Digital Media MarketingJennie HeidemanMarch 24, 2020copyediting, Digital Media Marketing, Content writing, Copywriting

How to Edit Your Copy Without the Help of a Copyeditor

You know you need a copyeditor and proofreader to help you clarify your message, eliminate errors, and increase your sales. But, what do you do if hiring a copyeditor and proofreader is not in your budget? Well, I have some solutions for you! Click over to learn how you can improve your writing without a copyeditor or proofreader.

CopyeditingJennie HeidemanJanuary 28, 2020copyediting